THE CONTEXT — ARTIST DOCUMENTARY CAMPAIGN THROUGH BRAND PARTNERSHIP
Nadine El Roubi hired NOOR Studios to produce a short film on her artist journey and the culmination of her creative career performing main stage at Sole DXB. Christian Louboutin sponsored the short film and premiered the AstroLoubi drop during Nadine’s set.
THE APPROACH— IN HER ELEMENT
This short film captured Nadine in her element, surrounded by her support system, and organically followed her journey through Sole DXB. NOOR Studios managed the marketing campaign that featured the full film, film trailer, IG Story and Reel teasers, as well as film photography.
THE CHALLENGE— CONNECTING THE DOTS
NOOR Studios creative directed and produced the short film campaign through a brand partnership with Christian Louboutin that also featured a GRWM before Nadine’s performance at Sole DXB. NOOR Studios seamlessly connected the dots and managed all aspects of the campaign from talent management to creative execution.
