We facilitated a brand partnership between Arabs@ Spotify and Egypt’s most popular card game brand, 2ool Ameme, to create a custom bingo ice-breaker that sparked endless conversation and mingling.

NOORstudios partnered with Spotify, Google, Twitter, WhatsApp and Snap’s cultural affinity groups to cultivate an evening of community bonding. We encouraged people to come as themselves and leave with a new network of NY-based, MENA tech pros!

Arabs@ Spotify Presents: MENA in Tech 

To celebrate the many festivities happening in the Middle East and North Africa in April, Arabs@ Spotify presented a MENA in Tech Networking Session at Zooba in NYC! 

  • – Brand Ambassadors guiding guests through the event 

  • – Branded Arabs@ Spotify x 2ool Ameme icebreaker and check-in area

  • – Introduction Panel with all the partnering companies’ ERG leaders moderated by Arabs@ Leads

  • – 2ool Ameme Card Game Giveaways to Bingo winners

Activation Details

  • – Unlimited menu and beverages provided by Zooba

  • – Zooba branded name tags 

  • – Branded event flyers scattered throughout venue

  • – Scannable MENA for AdColor WhatsApp QR codes scattered throughout the venue 

NOOR studios captured the unscripted moments on film and produced a recap video living across socials.

CONTENT DELIVERABLES

1, 60s recap video

1, 15-30s recap video reel

1, 15-30 sec photo reel

36 Film Photos

40 Digital Photos