THE CONTEXT — DELIVERING ATTENTION GRABBERS FOR SOCIALS.

MOOSE KNUCKLES is a Canadian outerwear brand. NOOR was commissioned to edit Social Media videos for their new Season ‘23 collection.

THE CHALLENGE— CREATING NOTHING INTO SOMETHING.

The brand sent us clips to be edited in bulk but — it wasn’t a lot. We had to turn a limited amount of footage into an engaging production within 2 days.

THE APPROACH— ATTENTION + VERSATILITY.

We understand that editing for social media is about storytelling, attention span, vitality, and originality all at once.We delivered 7, 6-15 second videos, in no time. We were able to make dope edits so that every video has a unique flare in order to grab attention and highlight the individual merchandise using dynamic cuts + layers.