NOOR Studios partnered with Sole DXB to cover Dubai’s most highly anticipated festival for contemporary youth culture, music and fashion in the Middle East.
Inspired by the creative and experimental fashion, NOOR Studios created Faces of Sole DXB– a passport-style lookbook of some of our favorite looks. Faces of Sole DXB illuminates the global presence at Sole, with people traveling from all ends of the world to take part in the booming creative scene in Dubai.
SOLE DXB SPYCAM
THE CONTEXT — CAPTURING THE VIBE AT SOLE DXB.
People came to serve looks at Sole DXB and display their freshest fits. NOOR Studios wanted to display the ambiance at Sole DXB through a video that captured the crowd in a organic and natural way.
THE CHALLENGE— DON’T FORCE IT.
In attempts to keep the video natural while also highlighting the audience’s looks, the NOOR Studios team stationed themselves discreetly throughout Sole.
THE APPROACH— SPYCAM MODE ACTIVATED.
NOOR Studios approached this video from the POV of a spycam to snap people’s fits and energy without them noticing. We also blended these discreet shots with more obvious struts and displays of confidence from selected attendees. The SOLE SPYCAM perfectly captured the essence at SOLE DXB while also spotlighting people in their best light.
ICYMI
Feeling the post-Sole blues? Didn’t get to attend this year? We got you– listen to Sounds of Sole on Spotify. Celebrating 50 years of Hip Hop, this playlist features our favorite songs from the Sole DXB 2023 artist lineup.