THE CONTEXT — WEST AFRICA MEETS NORTH AFRICA

Kene and Friends, a West African owned party series, reached out to NOOR Studios for cultural consultancy, DJ selection, playlists, art direction, and design conception for one of their parties in their Summer Fridays series.

THE CHALLENGE— APPEALING TO NEW AUDIENCES

Kene and Friends wanted to expand their reach at this Summer Friday party to groups all over Africa. NOOR studios brought in a new audience and aesthetic to Kene’s Party series with a Arab and North African twist.

THE APPROACH— TAPPING INTO THE CULTURE 

NOOR Studios concepted a visual identity design deck that reflected symbols, hues, and typography from North Africa with an accompanying playlist to compliment the flyer created. We offered cultural consultancy on how to create Arabic variations of the flyers as well as selected our very own DJ, Yara Bey, to play soundscapes from the region.