THE CONTEXT — WIDENING THE RANGE OF CONTENT.
UNN Model Management is the first official modeling agency in Egypt, devoted to scouting, developing and placing models both locally & internationally. NOOR collaborated with UNN to concept and produce photos for one of their models, RANA.
THE CHALLENGE— CONCEPTION TO EXECUTION.
With the help of UNN, we idealized garments with an Egyptian based designer, creating a custom corset made of broken mirrors and glass to bring our concept to life.
THE APPROACH— CAPTURING THE CROWD.
NOOR concepted a brief that included ideation, purpose, styling, hair and MUA. The concept was “a mirror to the soul”, using the color silver as a symbol of reflection. We blew up socials and elevated traction for their new models feed.
THE WHY— CREATING COMMUNITY
Our mission with UNN was to widen the community for talented, young Arab and African individuals to see an accurate representation of themselves, and to unravel their passion within the contested space of fashion and modeling on a global scale. AND we did that!
