THE CONTEXT — A FULL ALBUM ROLL OUT.

YKB is a Nigeria based Afrobeat artist who commissioned NOORstudios to execute full album creative development and production.

THE CHALLENGE— CONNECTION + CULTURE.

YKB wanted visuals that sonically represent the sounds of his new album, Before I Blow. When it comes to music, we always listen first to inspire the creative outcome. Creating a connection with the music and artist before we concept and deliver is how we brought YKB’s vision to life.

THE APPROACH— SETTING THE TONE FOR AN ARTIST.

Rising stars need to build a strong visual identity that will be maintained across their career aesthetic. NOOR Studios was there for every step of creation for YKB’s Before I Blow album roll out plan from conception, strategy, and post-production. YKB received tons of testimonials on the visuals and this foundation set the tone for the rest of his projects.